Kids should brush teeth for two minutes, twice daily

A new public-service campaign “Kids’ Healthy Mouths” urges kids to brush their teeth for that amount of time, twice a day. Launched on Tuesday, the campaign’s TV spots, print ads, Web site, social media messages and other materials (available in both English and Spanish) point out that kids waste a lot of time every day watching television and videos, playing games on mobile devices and harassing their siblings — and that four minutes of that time could be better spent cleaning their teeth. Continue Reading →